Documented case studies from Emilia-Romagna. Numbers real. Problems specific.
Erboristeria Prati is a family-run herbal wellness shop that had been operating from a single location in Imola for two decades. They produced a small range of proprietary herbal teas and tinctures that their regular customers swore by, but had no way to reach anyone beyond their local circle. The Garden Shop engagement gave them an online shop that communicated the craft and heritage behind each product. In the first quarter, 28% of orders came from outside Italy.
Studio Verde Architettura had been practising in Bologna for seven years with a portfolio website that had never been updated since their founding. No mobile version, no case studies, no SEO. New clients arrived exclusively through referrals. The Bloom Site added structured project pages, a clear services section, and the SEO foundation the old site entirely lacked. Two unsolicited enquiries from new clients arrived in the first eight weeks — something that had never happened from the previous site.
Ceramiche Romagna produced handmade faience ceramics in the centuries-old Faenza tradition. They had built a reasonable Etsy presence, but the commission cost was significant and they had no control over how their work was presented. The Seed & Identity engagement gave them a visual identity that matched the quality of the ceramics, and the Garden Shop gave them direct sales for the first time. They have not listed on Etsy since the site launched.