Bloom Site

A complete website your business can actually use.

The Bloom Site is the engagement that covers everything a professional business website needs: a structure built around the customer journey, visual design that reflects the quality of the work, performance that keeps pages loading without frustration, and a CMS that means the client team can make updates without calling us.

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The engagement begins with a 90-minute brief session. Before we discuss design or pages or colours, we establish three things: who the visitors are, what they already know about you before they arrive, and what action you want them to take. The site structure follows directly from those answers. We have seen too many websites designed from inside out — built around the way the business is organised rather than the way a new customer thinks. The brief session closes that gap.

Design is done in Figma. We present one visual direction — not a menu of options — because asking clients to choose between three directions is how agencies avoid taking a position. We present our recommendation and explain why. If it is not right, we change it. In practice, when the brief is thorough, it usually is right.

Development runs partly in parallel with design. Pages approved in design are built before the remaining pages are designed. This cuts the overall project timeline and means clients see the site working in a browser earlier, which tends to produce better feedback.

Deliverable: up to 10 pages, CMS-integrated, SEO-ready, fully responsive, Figma source file, 60-day post-launch support.

In practice

A Bologna architectural studio rebuilt their website as a Bloom Site. In the eight weeks following launch, they received two unsolicited new client enquiries from search — the first time that had ever happened from their website.

A professional services firm in Imola commissioned a Bloom Site. Their reception team no longer answers the same questions about opening hours and services, because the site now does it. They estimate it saves them four or five calls a week.

Questions about this service

Which CMS do you use?

WordPress with a custom theme — no page builder, no Elementor. This gives clients simple editing without the performance penalty. For projects where WordPress is not the right fit, we discuss alternatives at the brief.

Can you write the page copy?

Core structural copy — headings, navigation labels, meta descriptions — is included. For full page copywriting from scratch, add the Copy Craft add-on to your order.