An online shop built around how people actually buy.
Most e-commerce projects begin with the homepage. We begin with the product page, because that is where the purchase decision happens. Everything else in the shop exists to bring the visitor there. Starting in the right place produces fundamentally different results.
The Garden Shop engagement is designed for lifestyle, wellness, artisan, and independent retail brands. These are not products that sell on specification alone. The photography, the description, the surrounding context — all of it contributes to the purchase decision. We treat the product page as the most important design problem in the shop, and we work outward from it: categories, search, homepage, basket, checkout.
For Italian e-commerce, the legal requirements under D.Lgs. 206/2005 (Consumer Code) and related legislation require specific pre-contract disclosures, clear withdrawal rights, and mandatory terms accessible at checkout. We integrate these correctly — not as frightening legal walls, but as professional, readable information that builds rather than undermines confidence.
Photography treatment is specified in a brief we produce at the start of every project. Most clients can produce consistent product photography themselves once they have clear guidance on lighting, background, composition, and colour. We provide the brief; you produce the photos.
Deliverable: full WooCommerce store, product catalogue (up to 100 products at launch), Stripe and PayPal integration, order management, fully responsive, performance-optimised, Figma source file, 120-day post-launch support.
In practice
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